CALEDONIAN SLEEPER
BRAND GUIDELINES

The Caledonian Sleeper is the overnight train service running between Scotland and London. Since April 2015, the Sleeper franchise has been operated by Serco.

A new brand was created and guidelines designed to illustrate the brand’s application to train liveries, marketing collateral, signage, advertising and station posters.

Caledonian Sleeper logo
Caledonian Sleeper brand book
Caledonian Sleeper brand book
Caledonian Sleeper brand book
Caledonian Sleeper brand book