NorthLink Ferries operates the passenger and vehicle ferry services between mainland Scotland and the Northern Isles of Orkney and Shetland.

Since July 2012 it has been operated by international services company Serco. In Spring 2013 a new brand was developed featuring the Viking character ‘Magnus’.

To introduce this rebrand a set of guidelines were designed which included ship liveries, signage, uniforms, advertising, website and marketing collateral.

NorthLink Ferries brand book
NorthLink Ferries stationery
NorthLink Ferries livery

MV HJALTLAND drone film courtesy of Nick McCaffrey.