Business Tourism Scotland

The Business Tourism Scotland Conference

The Business tourism Scotland Conference was developed to give delegates a glimpse at the future of the business events industry and provide networking opportunities for senior officials from the Scottish meetings, incentives, conferences and events (MICE) industry and suppliers.

Business events represent 20% of all tourism expenditure in Scotland and is hugely significant to the national economy.

The branding was developed to market the conference and was extensively used to 'stage' the event.